For me, the biggest challenge for climate action today is political resistance. We already have the science, the technology and the solutions needed to act, but progress is blocked when elected leaders continue to prioritize short term economic gains over planetary stability. We need a generation of citizens who are informed and willing to demand responsibility from those who govern. People who understand the crisis can hold current leaders accountable and can become the next ones, bringing environmental responsibility into the center of political decision making.
I am the founder of Desafio Meio Ambiente, one of Brazil’s largest environmental communication platforms, with 1.8 million followers on Instagram, over 40 million monthly views, and more than 1 billion total views. I transform science, environmental policy and climate realities into accessible narratives that mobilize millions, especially young audiences often excluded from climate debates.
In the past year, my work gained national visibility with the Prêmio Consciência Ambiental, where I received first place in the “influencer” category. My recent activities reflect this trajectory: in October 2025, I spoke at Rio Ocean Week about ocean protection and digital mobilization. In November 2025, I was selected for Generation Earthshot, an initiative created by Prince William to support young climate leaders. Shortly after, I attended COP30, contributing to discussions on youth leadership, environmental justice and climate literacy.
Across social media, awards and international events, my mission remains the same: to democratize climate knowledge and mobilize society.