Hendrikje Lučić is responsible for the Public Affairs at the Federal Association of the German Sporting Goods Industry (Bundesverband der deutschen Sportartikel-Industrie - BSI e.V.). She worked as a lobbyist and strategic consultant for the German bike industry at Verbund Service und Fahrrad e.V. (VSF e.V.), Croozer GmbH and Velokonzept GmbH. As a freelance consultant and author she advises the Infodienst Fahrradwirtschaft, also dealing with the transformation of mobility and sustainability.